Italtile’s exclusive new Laufen Basal Range

September 1, 2023

In 1976, Cartier birthed the iconic Les Must de Cartier, with its exquisite ranges of accessibly priced pieces created to appeal to a wider market of luxury lovers, yet still carrying the impeccable Cartier credentials. In much the same way, world-leading sanware creators Laufen have introduced Basal, a new range of beautifully designed, mid-range priced sanware all set to become contemporary classics. Italtile is proud to be the exclusive stockist.

The new Laufen Basal range offers Italtile’s style-conscious customers undeniable luxury, cutting edge innovation, high-end design, impeccable craftsmanship and impressive sustainability... all wrapped up in outstanding value for money. The range embodies Laufen’s “Swissness” (a build DNA rooted in over 120 years of experience, that fuses precision, quality and extreme durability) and is truly the ultimate affordable luxe.

The range consists of:

The Basal White Wall Hung Basin 600 x 450 x 150mm
The Basal White Wall Hung Basin 800 x 450 x 150mm
The Basal Rimless White wall Hung Pan 360 x 530 x 350mm
The Basal White Soft Close Slim Toilet Seat & Cover 360 x 445 x 45mm




The range has been designed with a crisp minimalism, incorporating contemporary curves in the Basal Rimless Wall Hung WC and Slim Soft Close Seat, and subtly rounded edges in the two Basal Wall Hung Basins. The wall hung WCs offer the double benefit of easy maintenance and optimum hygiene with Laufen’s innovative rimless flushing technology. This allows uniform rinsing of the entire bowl with just one flush and also prevents any build-up of bacteria and dirt in hard-to-reach places.

Each item in the range has been fired at 1250 degrees Celsius in the kiln and then, as with all Laufen products, carefully hand-finished for flawless perfection.

The ceramic material used in the Laufen workshops is 100% recyclable. This means items with defects, or those at end of life, can re-enter the manufacturing process (either at Laufen, or in other industries) after being crushed into fine granules. Practices like this make Laufen’s roadmap for sustainability a meaningful journey – a commitment to serious decarbonisation to achieve net-zero emissions by 2050.


The Laufen Basal range will carry Italtile’s LiveGreen logo. Choosing a piece from the eco-chic Laufen Basal sanware range is not only an outstanding value-for-money purchase, it is also, at heart, a green decision.