On being Fifty and Fabulous!

We’re celebrating half a century of beautiful living.

For 50 years, it’s been our passion and an extreme pleasure to seek out the extraordinary, from style classics to the world’s freshest design trends and looks; and to curate, the most magnificent décor ranges that best express the South African luxe lifestyle and answer the need for sustainable eco-chic.

Small beginnings.

Live beautifully. Two words that say so much about the creation of a better, finer, more fulfilled and abundant life experience: the mission of Giovanni Alberto Mario Ravazzotti, who started a small Italian tile business in Alberton, Johannesburg, in 1969.  That small store has grown into a multi-layered international organisation with multiple companies, distribution and supply chain, manufacturing operations, and 12 showrooms, and has become an on-premise and online shopping style icon that is synonymous with inspirational, beautifully sustainable living.

Italtile Limited.

Italtile Limited comprises three brands - Italtile, CTM and TopT - to service three distinctly different local markets, luxury, budget-conscious and entry-level. The organisation also owns and manages a strong supply chain and several manufacturing operations: including Ezee Tile (grout and adhesives), and Ceramic Industries – being a portmanteau of five local porcelain and ceramic tile manufacturers (Gryphon, Vitro, Pegasus, Samca Wall and Samca Floor), Betta (our bathroom ware factory) and Bettabaths (our acrylic bath and shower tray factory in Australia).

“We have this thing with Italian tiles”. Italy’s top tiles and home finishes remain our core passion: in fact, some of our Italian manufacturing partners have been with us since 1969!  But over the years, we have also looked further afield, and sought out and partnered with designers and manufacturers in Spain, Switzerland and Thailand who we believe to be best-of-breed in terms of their design aesthetic, quality, cutting edge technology, value-for-money and sustainable practices. We have also formed partnerships with local manufacturers.

Our quest for the best. With an eye for design and creativity and a passion for perfection, Italtile is a décor trend leader that has raised the bar for the curation of the world’s most exclusive and desirable home improvement brands.

All the best. We love passing our ideas and advice on to our customers, and we are humbled to see how our brand of style and service has turned us into the preferred place to shop for ‘all the best’; a phrase that we coined in our 50th birthday year that best represents what our customers can expect from Italtile: the best value in terms of imported luxury, style, innovation, green choices, and all-round end-to-end shopping experience… from our shop floor to your door.

 All the best innovation.

Since we opened our doors in 1969, we have partnered with suppliers and manufacturers who we believe are at the very top of their game; people as passionate as we are about innovation, who find new and better ways to produce trendsetting décor: with leading-edge technology, future-forward design, and best practice sustainability and green credo.

Over the years, our customers have been able to live not just beautifully, but mindfully, with water-saving tech from Almar; cutting edge sanware from Laufen, whose futuristic technologies have made designers reimagine their aesthetic; outstanding “tapology” from Tivoli; breakthroughs in porcelain tile design from the likes of Ceramica Sant’Agostino and Atlas Concorde, as well as our ultra-green local partners Ceramic Industries.

All the best trends.

Fashion fads come and go – and make no mistake, we’ve had great success predicting ‘the next best thing’ and translating it for our customers – but trendiness is one thing, and trends are another. All the best fashion trends are the ones with longevity; the ones that become contemporary classics. Many of our partnerships with top tile maestros date back decades: like our 50-year association with Ceramica Sant’Agostino. Over the years, together with our partners, we’ve kept a close watch on the world’s design movements in order to stay at the forefront of matching homeware trends. The result? Masterpiece ranges designed to underscore and add dimension to the widest range of looks: from Industrial and Modern, through Rustic and Eclectic, Upcycling, Boho Chic and Hygge, to Minimalist and Lagom.


Our LiveGreen logo is our seal of approval on beautiful design that’s eco-friendly and sustainable.

 The best sustainable practices.

Italtile strives to be green at heart and to that end, we hold ourselves and our suppliers accountable to an eco-standard we call Live Green. Green enough isn’t green enough. We believe that to ‘live beautifully’ doesn’t just mean to surround oneself with gorgeous things. It means the observance of mindful practices: treading carefully, making responsible choices, even looking for a second life and upcycling options. Italtile beauty is more than just skin deep. Our sustainable path is a green journey from design, to manufacture, and from our floor to the customer door. 

A green blueprint.

We naturally progressed into designing green showrooms and operating procedures: Italtile Boksburg was our first eco-friendly showroom. The greening process is ongoing. Italtile at The Glen was built using the same green blueprint; our newest showroom in Clearwater functions completely off the grid, running off solar power and borehole water, and all future Italtile showrooms will proudly showcase the LiveGreen ethos.

The best experience.

For half a century we’ve looked for new and rewarding ways to help our customers live beautifully. It’s not just about curating the very best décor trends and technology from around the world. It’s also about creating the very best décor shopping experience; continually finding ways to add value. In everything we do, right down to the little things, we’ll always give of our best. (When you love what you do, it shows.)

The little things. Our value adds:

Our chapters-certified sales advisers are qualified to offer interior design advice.

An exceptional new installation service, currently available in Gauteng.

A  try-before-you-buy sample service

The best brew while you browse: we recently partnered with @craftcoffeesa, who created our signature blend Italian coffee and trained our own baristas.

The Visualiser: our unique online room design tool, that helps customers review different looks from our online product gallery.

Residential agents are available to work with customers to deliver their décor dreams, whether for a new build or a renovation.

Online shopping: a full-service Webshop offering delivery nationwide or click and collect from one of our showrooms. 

Proud members of the IID and The Italian Chamber.

Mentors of tomorrow’s marketing minds through a hands-on internship partnership with students from the University of Pretoria and the University of Stellenbosch.

Community outreach.

Our service extends beyond our showroom doors, to the communities in which we work. Community commitments include work with The Little Optimist in Cape Town and regular donations to the Wetnose and Kitty and Puppy Haven organisations.


We’re turning 50, but our customers will get the presents.

A heartfelt thank-you is always important when you’re truly grateful. So, in truth, the most important part of turning 50 is how we can best translate our anniversary into an event our customers can share in. To that end, although we’re having the birthday, we’re giving our customers the presents, in the form of a 4-month 50th-anniversary promotion: with all the best prices - up to 50% off - on all the best products.

All the best!

It’s why we opened our doors in 1969, and it’s why our doors are still open. It’s The Italtile Way, and nobody does it better.

All the best, from us to you.