“Semplice” is the Italian word for “Simple”: a concept that lies at the heart of uncluttered, functional and unfussy design. “Perfection”, as described by Antoine de Saint-Exupery, “is achieved, not when there is nothing more to add, but when there is nothing left to take away”. SEMPLICE, Italtile’s very own new brand of bathroom accessories, follows those principles. The new brand was conceptualized to offer style-conscious South Africans on a tight budget “entry-level”, affordable luxury.

The SEMPLICE brand - pronounced sem-plee-chay – has been designed to add the finishing touch to modern and contemporary bathrooms. The first range - SEMPLICE Chiara – features a modern, rounded aesthetic, with pared-down and practical good looks. The Chiara range includes a floating shelf, a robe hook, a toilet roll holder and a towel rail and more. All pieces within the range have been manufactured from 304 stainless steel and come with superior fixations for easy installation.

Each beautifully crafted item has a 10-year warranty against manufacture defects, which makes a SEMPLICE purchase an investment in lasting style. SEMPLICE might have an Italian legacy, but the brand-new brand is Proudly South African, from design right through to manufacture, and is available exclusively at Italtile.

The introduction of the new range is part of Italtile’s massive investment in “Brand South Africa” at a time when the economy needs regenerative support from manufacturers and purchasers alike. Localizing investment, not just for now, but into the future, will make all the difference to our communities and our country.

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